REPORTING TO: Product Manager

JOB PURPOSE: The role holder is responsible for Product lifecycle management, Innovation across products and customer value propositions, value management – deepening and activation, customer retention, marketing and analytics-based campaigns, engaging with business departments to ensure sales and revenue budget achievement and continuous product improvement.

LOCATION: Head office


  • Continually identify and implement product improvements by leveraging channel, customer and competitive insights.
  • Responsible for end-to-end new product launch activities for timely and successful rollout; including working with multi-functional stakeholders on sales training, marketing communications campaigns, promotions etc.
  • Develop and roll out marketing plans for lending products through market research, competitive analysis, pricing, customer engagement, and business planning.
  • Engage the channel management teams for superior delivery of existing products and faster adoption of new products to meet business goals.
  • Work on both architectural and functional issues with cross-functional teams to achieve integration and clean business flows for projects of varying nature.
  • Plan and co-ordinate with business departments (PBB and CB) to deliver business results including handling of product queries.
  • Conceptualize marketing enablers that affect channel and customer decision making with respect to product uptake.
  • Drive end-to-end bank level campaigns and programs to achieve product penetration targets.
  • Drive product pricing, profitability and revenue management for assigned product lines to achieve financial objectives.
  • Analyze and prepare business performance/ market trend/ competitive landscape reports for lending products.
  • Prepare and present Progress dashboards and product performance reports as per agreed timelines. 

Qualifications, Experience and Competencies required: 

  • Bachelors’ degree in a relevant field.
  • Good knowledge of key product marketing principles.
  • Product and financial training.
  • 3 years’ experience in product management.
  • 5 years’ working experience.
  • Understanding of key business drivers and ability to drive business output.
  • Strong analytical skills.
  • Advanced forecasting, pricing and business modelling.
  • Good computer knowledge with strong skills in spread sheets and databases, Word and PowerPoint.
  • Good interpersonal skills necessary for collaboration with other teams for implementation of activities.
  • Business and Industrial awareness.
  • Team player and ability to work with minimum supervision.
  • A solutions-oriented mindset.


Application Details:

If you believe you meet the requirements as noted above, please forward your application with a detailed CV including present position and copies of relevant professional/academic certificates (University Transcript, O & A level), by close of business on Tuesday 30th July 2019 to the email address indicated below 

dfcu Bank is committed to give equal opportunities in employment and aims to ensure that it does not discriminate against gender or race. Only short-listed candidates will be contacted through +256 312 300469 

Disclaimer: dfcu Bank does not solicit/accept payment in cash/kind from prospective candidates in exchange for shortlisting or job placement. Any candidate who engages in this kind of transaction is aiding and abetting fraud and will be automatically disqualified.


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